Track Record: Helped a client acquired by Shopify Helped raise $4M+ seed round Client acquired by Blue Bottle Coffee Helped scale a platform globally (Walmart.com) Client acquired by Disney 2 clients had successful IPOs Client acquired by Groupon
Senior product design leadership, accelerated by AI
. I’ve spent 20+ years helping startups and product teams ship — from Walmart.com to LinkedIn to six startup acquisitions. I’ve helped startup clients go from zero-to-one to successful exits…
… and designed for some of the most recognized product teams in the world.
I don't hand you a Figma file and disappear.
I embed at the leadership level as a Founding Designer, a Fractional Head of Design, or whatever your team actually needs, and I ship working product alongside you.
Strategic Product Design
Great UI is worthless without the right product strategy behind it. I bring 20 years of experience simplifying complex workflows from healthcare to fintech to streaming analytics into interfaces people actually understand.
AI-Native Prototyping
I build functional React prototypes directly from product concepts using Claude and Gemini, skipping the static mockup phase entirely. Your team tests real interactions on day one, not after weeks of design review.
Embedded Research & Validation
Usability studies, stakeholder interviews, heuristic evaluations - I run the research that keeps your team honest about what users actually need, not what you assume they want.
Have questions?
How are you different than other design agencies?
Most agencies hand you a deliverable and move on. I’m not an agency in the traditional sense. I’m a product design leader who embeds directly into your team. I facilitate real-time collaboration with your engineers, PMs, and stakeholders because the best products come from cross-functional teams working together, not from throwing designs over a wall. And because I build working prototypes with AI-assisted tooling, you’re testing real interactions instead of reviewing static comps in a slide deck.
Can you work with our internal design teams?
Absolutely. One of the things I do best is elevate the team around me. I’ve led cross-functional teams of 4 to 6 across product strategy, interaction design, prototyping, and front-end implementation. If you have designers on staff, they become part of the process and get mentorship along the way. My goal is to make your team better, not to replace them.
What kind of companies do you work with?
I work best with early-stage startups (Seed through Series B) that are building complex products and need experienced design leadership they can’t yet hire full-time.
If your technology is sophisticated but your user experience isn’t, that’s exactly where I come in. I’ve done this for healthcare apps, streaming analytics platforms, mobile apps, fintech products, and B2B SaaS tools.
What does "AI-native design" actually mean?
It means I’ve moved past the traditional Figma-to-developer-handoff workflow. I use tools like Claude and Gemini to generate functional React and Tailwind prototypes directly from design concepts.
This collapses the gap between “what it looks like” and “how it actually works,” so your team can test, iterate, and validate before writing production code. It’s not about replacing design thinking. It’s about removing the bottlenecks that slow it down.
Is my company a good fit for Launch Design?
Yes if…
- You're bringing a new B2B SaaS or AI-powered product into the world.
- Your technology or workflow is complex, but needs a simple, intuitive UI/UX.
- Your product team needs senior-level design leadership to help clarify strategy and priorities.
No if…
- You don't think product design is integral to your success in the market.
- You simply want to skin over a confusing UI with pretty graphics